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The Key Elements of the visual materials should include, but not limited to

 

  • Tag line: Drive your future

  • Photo of an AIESEC member

  • The arrow pointing to the right side of the material

  • AIESEC logo

  • Powerful question/quote in the AIESEC shape: circle and triangle

  • QR code leads to either the web-page or sign up form based on your own strategy

 

It is very important to use the national poster template for generation of more materials because we are all running AIESEC recruitment campaign on Facebook and other social media. People need to see AIESEC in Finland as an impactful brand instead of different associations with different brand in different cities. And it doesn’t matter from where people see the material, because they will be able to associate everything with AIESEC.

Ask your VP COM for the National Recruitment Poster Template.

 

 

  • You can create FB cover photos, profile pictures copying the elements in the poster template. Remember, not to change the proportion of the elements.

  • You can see other LC’s materials from the Podio COM group

  • You should also share the material you created so other LCs can benefit from it.

How to enhance your social media campaign?

 

  • Create photo or video material that share stories with more detail of how a person’s future has been impacted by AIESEC

  • Create more posters but with different members and asking different powerful questions

  • Share videos that AI or other big AIESEC entities have created that is aligned with the message Drive Your Future

 

How to run a social media campaign?

  • Have all material ready to be launched

  • Find a critical time that everyone is on social media

  • Ask as many people as possible to share the material at the critical time

  • Define an action that people can react on

  • Ask people to share their story or opinion on the campaign.

  • If you have a FB page of the campaign, use #FBpage to link all the comments

 

Don’ts

  • Share material that is not brand aligned

  • Share low quality videos or photos

  • Create events on FB but don’t use visual elements for the recruitment

  • Promote AIESEC only about partying, socializing and gathering.

Create Attraction using the right 

  Visual Elements

The message of the recruitment campaign is Drive Your Future. The strategy of the recruitment campaign is story telling, which means that we want to show the stories of people whose future is positively changed by being part of AIESEC.

Video links for social media campaign

More questions about AIESEC Brand Guidelines?

Create other Visual Material?

Social Media Campaigns?

© 2013 by ​AIESEC in Finland

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